10 digital marketing mistakes you make as a manager

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5.- Not making the most of resources
: Not taking advantage of resources

Another serious mistake is not knowing and taking advantage of the resources at hand for marketing. If your company has so many resources, the ideal would be to take advantage of them all so that your campaign has a greater reach, so that it can better reach the public.

Resources can be physical or digital (email, SMS, social media or landing pages). Knowing these tools and developing a marketing plan that includes them all is the key to success . But don't think that including the belgium whatsapp phone numbers tools is enough, as they must be used sensibly.

Your company must develop a plan that can include several types of tools, but if these are not included in the plan with a specific objective, it is useless. The success of current marketing plans is that they are transversal, reaching all types of audiences using all types of resources.

To make the most of your resources, it is ideal to have a Cross-Channel Marketing plan. Cross-channel means combining the company's different resources and channels and making them available for a single plan to attract and convert customers.

6.- Underestimating resources
In addition to not having the resources, another mistake is giving them a lower value than they have. Resources are the legs that make the company walk. Underestimating the potential of a tool or resource means investing in it in vain.

Resources work best when their potential is known and they are fully exploited. This is why it is essential that as a marketing director you do not make the mistake of overlooking the resources you have at hand.

A clear example of undervaluing a company's resources is what happens in many companies with email. Many people think that email marketing is dead, but that is not the case. It is still one of the most used resources and with the highest opening rate. Trusting popular belief and leaving email marketing aside would be one of the most serious digital marketing mistakes you could make as a manager.

7.- Networks occupy a key place
10 Digital Marketing Mistakes You Make as a Manager: Social Media

Communication and marketing in the 21st century revolve around social media. Neglecting to use social media means losing customers, opportunities to capture leads and position the company.

Social networks are ideal for starting conversations and contacts with clients . Nothing would be a company if it did not have, today, the enormous opportunity to manage a resource that opens the window to a million-dollar and almost unlimited audience.

Control social media and you control the most powerful communication channel available today. Remember, as a marketing director, you need to be where your customers are, and right now they are on social media.

8.- Not measuring and analyzing
Digital marketing strategies would be nothing if they were not analysed and measured. A strategy loses all its value when its reach cannot be measured or accounted for. Analysing what is done and how it is done is essential to be able to solve errors in the implementation of the strategy, as well as to highlight the positive points of the message.

There are numerous tools to measure digital marketing actions, but the most widely used is Google Analytics . Having a powerful web analytics tool is essential. These tools will provide you with the data and numbers with which you can know the current status of your strategy.

However, it is useless to measure and analyse if you do not have set objectives to achieve. Set objectives and goals, measure and analyse their impact and scope and you will be on the right track.

9.- Every client is important, personalize it
10 Digital Marketing Mistakes You Make as a Manager: Personalize Your Communication

Your customers, whom you target with marketing personalization, are important. Each customer deserves the most personalized treatment possible. If you are not able to provide personalized and individualized treatment, your marketing will fail.

Nowadays, email marketing or SMS allow for personalized communication between clients and companies . Similarly, social networks have a clear focus on personalized and individualized communication.

The benefit of creating a message that reaches the customer directly and feels like it was created exclusively for them is that it manages to capture their attention better. In addition, it is ideal for improving engagement with the company and the feeling of belonging to the brand.

10.- Haste is not a good companion
Another common mistake is trying to accomplish too much in too little time. Haste is not a good travel companion; your marketing plan must have deadlines and you must meet them. The main mistake is not trusting the deadlines and wanting to have everything ready ahead of time .

Set deadlines, timeframes, and stick to them. If you've set a two-month deadline to achieve your goal, don't force the company's machinery to achieve it in one month. If the goal has been reached ahead of time, you know you need to fix time estimation for future plans.

One of the mistakes of digital marketing, as we have seen, is not having the best tools. MDirector wants you as a marketing director to have the best on the market. That is why it offers you the most complete Cross-Channel Marketing software , with which you can combine email, SMS, landing pages, social networks and retargeting in one place.