6 unforgivable mistakes on landing pages

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Article updated 3 years ago by NewsMDirector
6 unforgivable mistakes on landing pages

Building a landing page that meets your goals is no easy task . There are many factors that influence a landing page's conversion rate. This is an essential metric for finding out how valuable a landing page really is.

Below we show you the most common landing page mistakes so you don't make them again:

TABLE OF CONTENTS
1.- Not having a clear objective
2.- Diffuse value proposition
3.- Too much content
4.- A bad form design
5.- There are no striking elements
6.- Lack of connection with social networks
1.- Not having a clear objective
Landing page errors: Comandia

One of the main mistakes in landing pages is not having a clear objective to pursue with the page. Many companies tend to create their landing pages without considering what they want to achieve and how they want to achieve it. bahrain whatsapp phone numbers The page is created for the sake of creating it and there is no other objective than that.

A landing page must be able to clearly show what its goal is . The customer must know why they have reached the landing page and the brand must show it to them directly.

To make this possible, it is best to have a well-defined value proposition. With an attractive value proposition, you will get the customer interested in your product or service. You can use this as a statement of intent and make clear what you expect from the customer and how you hope to achieve it.

Don't be afraid to openly state your intentions, you must be able to make this clear. If you want the customer to buy, you must indicate that they should buy. If you want the customer to register, you must tell them where they should register, etc. Each page is born with an objective regarding the customer, clearly indicate that objective and you will be achieving greater success.

2.- Diffuse value proposition
Errors in landing pages: Yoigo
Another of the most common mistakes in landing pages is that your value proposition is too vague. It is common that when planning the creation of a landing page, marketers get lost and want to cover too much . Many ideas are usually taken into consideration, and this results in a bad final choice where the client is faced with several ideas and does not know which one to follow.

The goal of your landing page is to get the customer to convert. The conversion can come from a purchase, a registration or any other action, but it must be clear. If your value proposition, or value propositions, lead to misunderstandings, you will be losing customers. Your landing page must get to the point, specify what the only objective is and commit to it.

For each value proposition you have, you will have to create a different landing page . A proposition, a landing page, is the best way to ensure that your customers will not be lost by the content you want to convey to them. Focus your efforts on making sure that your customers understand what you want to tell them.

3.- Too much content
Landing page errors: ESL

One of the most common landing page mistakes is putting too much content on the landing page. As we have already discussed, the landing page should be a page that gets to the point and explains the content that the client will find. It should be able to launch the objectives and goals without incorporating large amounts of content.

The mistake of placing too much content on landing pages comes from poor design planning. It is essential to know and decide what content has a place and what content does not. This will make it possible to more reliably create a design that allows everything on the landing page to be perceived at a simple glance.

Because too much content makes the page more difficult to read. If there is no coherence, if there is no cleanliness and air, the landing page becomes impossible to follow. This will reduce the impact your product generates on the public, losing the chances of guaranteeing a conversion, letting the customer escape.

Your landing page must be straight to the point in its presentation and objectives, otherwise it will end up as a puzzle that will make the customer get lost forever.

4.- A bad form design
Landing page errors: ISDI