MDirector's Data Management Platform Feature

[Rseosomaraih695]

As is clear, data is the basic element for a DMP platform to perform its function . These tools can collect 3 types of data.

1.- 1st party data:
This is data collected from the advertiser's own sources:

Web page.
Channels on different social networks.
Email marketing campaigns.
Landing pages.
Digital marketing actions.
Mobile apps.
The data they collect on their customer relationship management (CRM) platforms.
This data may include everything from user behavior in different spaces to the interests they have shown or other information they have provided to you by filling out forms.

Since they are the advertiser's own data, they are the most valuable. They refer to their own clients or to users who have visited their digital spaces. In addition, obtaining this data is cheaper. And, if the law is respected when collecting it, it is the safest.

If your company is not collecting and grouping this data, it is losing money. And it is basing its digital marketing strategies on abstract audiences. That is why obtaining this type of data is a priority for any brand that wants to monetize its users.

2.- 2nd party data
This is the same data as above, but not related to your brand, but to a specific source. It is obtained when an advertiser makes direct contact with a media and obtains the data from that particular media . It is, therefore, first-party data, but from others.

This type of data is interesting when there are synergies . For example, a motorcycle helmet brand can sell first-party data to a company that manufactures motorcycles. Nowadays, this is something that is done through various tools. The main one is a Data Management Platform.

[bannerHero]
3.- 3rd party data
This is data from sources outside the advertisers . It is usually purchased data. Therefore, great care must be taken in its implementation. Depending on the company, the data will have been obtained using different processes. That is why some are more reliable than others.

The most common thing is to collect data that segments the audience taking into account aspects such as:

Age.
Gender.
Marital status.
Income level.
Socio-professional category.
Number of children.
Interests.
Geographic location.
This type of data is usually more expensive and also of lesser value than the previous ones. However, it is essential to achieve larger audience segments and to globally contextualize advertisers' own data.

A Data Management Platform is therefore a tool that collects demographic, psychographic and behavioural data about a specific audience from different sources. All unified on the same platform.

What are the main DMPs?
Main Data Management Platforms

The potential of programmatic buying and its unstoppable adoption in all countries has caused the technologies that make it possible to develop at the same pace. Thus, today there are dozens of tools on the market that perform the function of Data Management Platform . In the same way, there are various options for DSP, SSP and Ad Exchange platforms.

As this is a recent technology, it is difficult to make the decision of choosing the bahamas whatsapp phone numbers right DMP platform. However, to help you, there are entities that are dedicated to making comparisons between the different platforms.

One of the most interesting is G2 Crowd, which uses a classification of Data Management Platforms based on two variables: the satisfaction expressed by customers and their presence in the market . For this reason, G2 Crowd does not include in the comparison platforms that have 10 or fewer comments.

In this way, it builds a comparison of the tools that allow the collection and management of data that will subsequently have to be transferred to DSP and SSP platforms. According to this comparison, the 5 main Data Management Platform (DMP) platforms on the current market are :

Oracle Bluekai
MediaMath – Terminal One
Adobe Audience Manager
V12 Group
Lotame

Do you know the CRM Retargeting module from MDirector ? It acts as a DMP platform, since with this module you can associate a “ cookie ” with your email database . This way, you can carry out programmatic purchasing campaigns for your own customer base.

MDirector gives you the option of incorporating pixels into your website to perform the function of segmenting and incorporating audiences into your database. A pixel is a piece of code that can be inserted into websites, landing pages or emails to create a set of users, or what MDirector calls a segment .

This code sets a cookie on the browser of visitors to your websites. It collects information about different users, which you can then use to show them specific retargeting ads .

Do you want more information on how to combine email marketing with mobile, social and display retargeting?