Marketing trends for 2017: influencers

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Marketing trends for 2017 include analysing artificial intelligence and the rise of bots. This will help us understand how they can affect businesses and adapt to the times of the brand and users.

8.- More customer service through social networks
Historically, social media existed as a way for people to communicate online. When brands started using it, the concept of communication shifted to a new level of engaging with consumers. But right now, social media is evolving into new areas of communication.

Some social platforms offer customer services by increasing the importance and interactivity of communication exchanges between the brand and the customer. Others, such as Facebook, for example, austria whatsapp number data are delving into more professional communication.

Social media has transformed businesses, turning them into channels of trust. Making mistakes or receiving complaints has always been something that has been kept private. Customers were not spectators of discussions between brands and customers, nor were they spectators of phone calls.

Transparency is the order of the day these days: Comments about brands on social media say it all. One of the marketing trends that offers brands the possibility of connecting with their users in a different and more open environment.

9.- The power of influencers

Influencer marketing is already a reality. It continues to grow and is becoming more and more popular. Influencers are one of the safest bets today. In fact, according to the latest studies, many users trust advertising made by other users more than traditional advertising.

From now on, brands will create many more alliances with these superusers. However, analytics will offer more information about which of them are really profitable for your brand. The power of influencers will increase by seeking a more focused prescription both in terms of the message and the audience it is directed at.

However, many of these marketing trends will be impossible to implement without an adequate digital marketing strategy. This will often involve the use of marketing platforms that centralize all your efforts.

The advantage of cross-channel marketing tools like MDirector is that you can create a strategy and work on it together. The client will be the same, but you will reach them through different channels, increasing the possibilities of communication and conversion.