Korea Data

In this context, the market research company Netquest, through a panel of consumers, has just published a study in which it analyses the sales relationship of the main online stores in the sector with up to 180 luxury brands that sell makeup, perfumery, skin and hair care products, and personal ...

We have had a record-breaking first half of the year. Starting with an excellent Christmas campaign that has exceeded all expectations in terms of shipment management with more than 200% growth. And that has continued in these months, where we can say that we are still growing. E-commerce, as I have ...

According to data from the latest study conducted by PrestaShop , 57% of affected merchants have reconsidered their business plan to adapt to the current economic situation. This context is supported by the fact that 71% of online stores are affected by the economic situation.

In Spain, 66% of ...

SmartBid Dimensions , Taboola is launching a new solution that studies all the specific factors for each campaign and makes it possible to automate the entire bid optimization process for advertisers.

At the same time, SmartBid Dimensions enables advertisers to combine contextual data , such as ...

Programmatic advertising helps advertisers reach their target audience. It is a tool that helps brands gain visibility in everything that the digital realm contains. In fact, semantic cognitive technology allows you to connect with your target audience in your programmatic campaigns, choosing the ...

There are many types of metaverses, but we must start from a basic differentiation. On the one hand, there are centralized metaverses . “They are those that have an owner and everything you can buy within that environment is not your property , but rather the property of the owner of the metaverse ...

We are thinkers and doers " is the slogan that defines the renewed value proposition of Mediapost , a company specialized in relational marketing, which seeks to focus on those points where its strength can help companies increase their sales, supported by hybrid, omnichannel and totally innovative ...

In today's world of Amazon Prime's next-day shipping, speed is king. The same goes for marketing - if you're too slow, your audience will be snatched away by the competition .

One of the great advantages of an SMS marketing campaign is that it has an immediate impact. In addition to an opening rate ...

Kantar Insights has conducted the study « E-commerce On » where it collects data from 19 markets. In Spain, 34% of online consumers have bought a second-hand product through this channel. The main categories are: games, women's fashion and household items.

According to the study, Asia leads the way ...

Publica and Atresmedia sign an agreement to improve programming operations and enhance broadcast viewing, both in terms of fluidity and naturalness.

The objective of this agreement is that Atresmedia will provide a top-quality programmatic buying system to advertisers. This allows for sector ...