Korea Data

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Article updated 2 years ago by NewsMDirector
mobile-3

Did you know that 87% of mobile phones in Spain are smartphones? An impressive figure that clearly shows the need to optimize email for mobile and create specific content for mobile devices.

Adapting emails to mobile devices is ...

This type of strategy requires a structure that can guarantee that the company can generate this type of message. It is important to have the right tools that allow creating individual messages for customers. The infrastructure must guarantee the correct functioning of the tools themselves and the ...

5.- Not making the most of resources
: Not taking advantage of resources

Another serious mistake is not knowing and taking advantage of the resources at hand for marketing. If your company has so many resources, the ideal would be to take advantage of them all so that your campaign has a greater ...

Choose short sentences, eliminate subordinate clauses, and leave aside formulations that make the text difficult to read . The simpler everything is in your statement, the better. The client cannot feel intimidated by the tone of the message or its length.

Principles for improving text length:

Do ...

: templates and design programs.

In the case of design programs, the user must create emails using design programs such as Photoshop. This variant requires advanced knowledge of design.

On the contrary, taking advantage of the potential of templates is a simpler, but equally effective, way to ...

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Article updated 3 years ago by NewsMDirector
6 unforgivable mistakes on landing pages

Building a landing page that meets your goals is no easy task . There are many factors that influence a landing page's conversion rate. This is an essential metric for finding out how valuable a ...

As is clear, data is the basic element for a DMP platform to perform its function . These tools can collect 3 types of data.

1.- 1st party data:
This is data collected from the advertiser's own sources:

Web page.
Channels on different social networks.
Email marketing campaigns.
Landing pages ...

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Article updated 10 months ago by NewsMDirector
Designing a banner for display campaigns

As with any marketing campaign, creativity is crucial to the success of banners. But creativity is not everything. For a banner to have the desired effect, it must resonate with consumers ...

Dedicating resources to designing mockups will allow you to improve in many aspects :

You will save a lot of time.
You will be able to design striking images for your email campaigns.
They will help you create effective banners and landing pages .
You can customize them and give them the corporate ...

Marketing trends for 2017 include analysing artificial intelligence and the rise of bots. This will help us understand how they can affect businesses and adapt to the times of the brand and users.

8.- More customer service through social networks
Historically, social media existed as a way for ...