Korea Data

Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business. Tools to conduct your keyword research: Moz Keyword Explorer → a keyword research tool that offers access to ...

I don’t know why Google has never updated this section to remove the text about writing categories that describe what your business “is” rather than what your business “has”, since you’re automatically confined to choosing only Google’s own pre-approved categories, but, the odd state of this area of ...

Look at the news headlines on REALTOR Magazine and ZDNet, respectively: While REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched ...

We also need to help them prioritize. So if you're anything like me, you love it when the list of SEO action items is about a mile long. But when we dump that in their laps, it's too much. They get overwhelmed and bombarded, and they tune out. So instead, you are the expert consultant. Use what you ...

this, especially with your Google Search Console data, is you can easily extract and explore keywords that have a high click-through rate and a poor rank in search. It's one of my favorite ways to explore keyword opportunities for clients, and it couldn't be easier. So, play around with the ...

Among other responses, slightly more than one-third (33.6%) spoke out in the moment, while others addressed the situation later, either with the target of the discrimination (37.8%) or the perpetrator (21%). In the accompanying comments, several reported following up later with both the target and ...

Turn it back on and boom the traffic is back. That's not how it works, not even close. This is more like how paid search works. I don't want to oversimplify. I used to work in paid search. Obviously, you're optimizing and improving and adding negative keywords and doing A/B testing and all these ...

We also did not address ageism or disability issues. With each study we publish, we realize how much more we have to learn. We will be sure to explore those issues in future studies. Gender and LGBTQ+ bias in SEO There are a lot of forms of LGBTQ+ and gender bias. We let our survey participants ...

Google does tend to prioritize proximity in the home services industry, unfortunately. Tweet this! Brodie Clark: Hospitality I think Google does a reasonable job at dialing up the proximity meter where necessary. If you were to pin keywords in a business listing name against proximity, keywords in ...

While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found ...