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attribution ecommerce Google Adwords
Last June, the news broke that Apple was going to put obstacles to tracking in its browser. Safari is the default browser on its mobile devices, and the announced modification will be included in the next version, which will be released this fall. The vice ...

May 25, 2018 is just around the corner and it is a very important day for online advertising. It is the date on which the new General Data Protection Regulation (GDPR) will come into force throughout the European Union. In addition, the Commission wants to link its implementation to that of a new ...

May 25, 2018 is just around the corner and it is a very important day for online advertising. It is the date on which the new General Data Protection Regulation (GDPR) will come into force throughout the European Union. In addition, the Commission wants to link its implementation to that of a new ...

Advertising formats Facebook Advertising Instagram advertising
We update our content to keep you up to date with the latest news in digital marketing. Last updated: May 2019.

It is common to see how Facebook, through its advertising platform, offers new possibilities through new ad formats . The ...

ecommerce
Social e-commerce represents a new opportunity to increase sales by taking advantage of the influence of social networks in the purchasing process. Digital commerce is increasingly taking place in a multi-channel environment and conversations on social networks are becoming established and ...