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When using emojis, make sure they are relevant to the content of your email and aligned with your brand voice and personality.

Avoid overusing emojis as they could look unprofessional or spammy. It is also crucial to test your emails on different devices and email clients to ensure that emojis ...

Setting display triggers for your chat widget is a crucial step that can improve engagement and user experience. You can display your chat widget after a few seconds on the page, upon scrolling down the page, or use an exit-intent trigger to grab your visitor’s attention.

These triggers can ...

We can’t talk about personalized in-app experiences without defining a company’s target audience first. Different audience groups have different goals and display different behaviors when using your product. To provide them all with personalized marketing material, you need to segment your audience ...

Once you know your brand voice, tailor your language for each email. Use formal language for legal matters, but inject humor or personal anecdotes into customer service interactions. Remember, even within your brand voice, there is room for flexibility and nuance.

Respect email etiquette
When ...

Now that you know how to identify tasks you should automate, let’s dive in: how to automate emails. Follow-up, sales and marketing, welcome and goodbye messages often say similar things, so spending valuable time in your day writing the same thing is a waste of your work schedule.

Screenshot of ...

Personalization isn’t just a nice-to-have in email marketing today; it’s a key differentiator to staying relevant.

More than half (52%) of customers hit “unsubscribe” when emails seem impersonal and look for personalized experiences elsewhere (ActiveTrail). This is a strong indicator of the ...

By including an easy-to-click “x” to close the pop-up, you can overcome frustration factors. Many users don’t love having pop-ups appear in their browsing experience. Making it easy to close them makes their browsing more relaxing.

If you can make the X easy to tap and away from the edges of the ...

By including an easy-to-click “x” to close the pop-up, you can overcome frustration factors. Many users don’t love having pop-ups appear in their browsing experience. Making it easy to close them makes their browsing more relaxing.

If you can make the X easy to tap and away from the edges of the ...

Our wallets may not be aware of it, but human psychology plays a leading role in our purchasing decisions. Emotions have a lot of influence and drive us to make purchases that make us feel good.

The excitement of a new gadget, the satisfaction of a problem solved, or the desire to reward ourselves ...

Pop-ups have become a revolutionary tool for businesses across all industries. This is because they offer a great way to grab people’s attention in today’s busy world. With so many eye-catching designs and templates to choose from, a pop-up can easily be used to achieve your marketing and sales ...