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In this way, the company can not only gain new customers, but also retain old ones, and can even make these customers become advocates and promoters of the brand. Another objective is to become a reference in the market, mainly due to the good experiences offered to users.

Another important ...

In addition to this, the platform has several key elements that make up its network . These elements are:

1. Inventory: advertising space available for sale. This in turn has:

Ad units: The representation in Ad Manager of the space in which you can place ads. You can also create labels for each of ...

It's time to put aside the idea that digital media isn't for B2B companies. You need to start designing an Inbound Marketing strategy for B2B that speaks to your ideal prospects on the right channel and at the right time.


What are the characteristics of a B2B business?
https://www.youtube.com ...

Marketing as a field of study emerged when competition between companies became increasingly stronger, and theories began to be created on how to attract their audiences and increase their sales.

Today, marketing has become so essential to any purchasing process that companies that fail to do it ...

Since the Internet became the preferred communication window for millions of users around the world, the way people view a website becomes the first impression they have about the brand. Based on that experience, UX research comes into play .

By this we mean that the first impression a person has ...

Nowadays, new technologies and new digital tools, and advertising in general, are part of the many options that exist to create a successful marketing strategy .

This is evident since many well-known brands and even traditional media have decided to use podcasts to reach a larger audience. This is ...

While men have tunnel vision (they only see what is in front of them).

8. Images and metaphors



Metaphors are very well received by the brain, since it thinks in images and not in words.

By using images and creating metaphors, you will not only make the brain enjoy it, but also create a ...

This indicates that revenue depends on the use of the platform. This business model is often used for:

Develop political campaigns .
Housing projects .
Creating small businesses.
7. Crowdsourcing
It consists of outsourcing tasks or activities that were carried out by employees or gmail email list ...

Development of up to 36 multivariate test combinations (MTC).
Geographic segmentation .
Experiment objectives , which can be up to 10.
Technical segmentation , based on JavaScript code, data layer, etc.
Development of more than 100 simultaneous experiments .
Google Marketing Platform Administration ...

The conversion rate is a metric that cannot be missing in any online business, since what is measurable is what helps us make strategic decisions.

How do you know if a campaign has been successful if you don't know how many of the visitors you managed to captivate so much that they even gave you ...