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Nowadays, there is a lot of talk about buyer personas and their importance for any digital marketing strategy. However, long before that, marketing campaign efforts were always directed at a specific audience, known as the target audience. For years, this form of segmentation allowed us to achieve ...

Telemarketing is the service of selling or promoting products by telephone, that is, what we know as telephone customer service. Many companies do not give it the importance it deserves and do not take care of its operation.

It is important to note that one of the most effective ways to create ...

Constant and exponential growth is a challenge, especially for large companies that have already reached high levels. Learn how 17 companies surpassed and achieved exponential growth.

This post is a free translation of this content , written by Aaron Orendorff and published on the Shopify blog ...

Staying in the minds of consumers is essential for any business, no matter its size. Achieving this can be a challenging task, however, Street Marketing strategies can help meet this goal.

Creativity is an essential factor in marketing , both in the production of valuable content for Internet users ...

When creating any web content, there are always several aspects to take into account in order to optimize its positioning. When creating articles or blog posts, one of the most important things to position them well is the number of links included in them.

When I refer to links, these can be both ...

You've made the decision, you'll take a marketing course! After all, it's a job field that never stops growing and that fits your lifestyle very well. You have initiative, you like to study and plan, you generate many ideas, and on top of that, distance learning is highly reliable today. But which ...

Have you ever thought about creating a thumbnail for your YouTube channel? Find out all about it here!

When browsing the Internet, we constantly come across unknown words and terms .

And you can even try, but you will never know the meaning of all of them. This happens because new words appear all ...

Facebook groups are an important tool to increase engagement and strengthen the relationship with your audience online. Find out how to do this in the best possible way!

Many brands invest in a Facebook Page . This is because this network is considered the largest social network in the world ...

Big data is a huge set of structured or unstructured, highly processed data that Internet users generate every day.

Every day, Internet users generate a huge amount of data. This data is known as Big Data, and is characterized by its large volume, processing complexity and structure. And of course ...

Setting goals and objectives is a challenge. Find out below how the freelance milestone strategy can make your job easier!

Have you ever heard the term "milestone"? The word, which has gained traction in recent years — especially when talking about project management — does not need to be a topic ...