Korea Data

Did you know that approximately 70% of marketing professionals say that the most common metric to measure the ROI ( Return on Investment ) of an event is the number of messages generated and the reach achieved through social media?

More and more companies are opting to hold different types of ...

It is difficult to establish a decisive model for change management. However, we have compiled 3 organizational points that you should take into account when implementing a digital strategy in a company.

1. Create the necessary framework for employees
Employees are not necessarily opposed to change ...

If you have a business or physical store and you don't know what local SEO is, you are most likely missing a golden opportunity to get more customers.

In this article, you will learn what local SEO is and how to optimize your Google My Business listing so that your business ranks better for a local ...

The most important thing in an online store is, of course, that the products go through the checkout. Therefore, your website must be easy to use and focused on the user throughout the entire process.

Here are some tips for good usability that will almost certainly simplify your design, make it ...

We can still see how many companies do not take advantage of the large amount of information and relevant data about the behavior that users leave every time they navigate within a website. And this is a shame if you use Sitecore as a CMS , since this functionality is already integrated into this ...

How to make a live video?
Regardless of your live streaming know-how, you'll need to make sure your content strategy is built for live streaming . Live video streaming is broadcast on the fly, and requires extensive preparation and testing.

Step One: Focus on Content Strategy
Content is everything ...

A Customer Data Platform (CDP) is a tool that brings together customer data from across an organization into a single system and displays each customer as a single profile , regardless of the data source system.
Customer identification is done through data consolidation, whereby data from multiple ...

7IM is an investment management firm that helps financial advisors and individuals manage their capital to meet their financial needs. This organization had recently been working with a new approach to customer experience at the corporate level. Because of this refocus, they were looking for a new ...

Within Sitecore is Sitecore xDB , which is a component that allows you to access all of the most relevant customer information for your marketing strategy , quickly, easily and cleanly.

But how does it do this? In simple terms, it tracks user behavior and interactions, generating analyses that will ...

On-page SEO for an international website
Different countries mean different cultures, and different cultures mean different ways of thinking. Of course, different types of users.

We need to adapt our message to the way of thinking (and searching) of our target, using different keywords and ...