Korea Data

You can start reading about this topic with 75 marketing stories with a cautionary tale by Giles Lury and The art of the Start 2.0 by Guy Kawasaki .

Our Podcast on Digital Transformation in Latin America that I host with Juan Andrés Ochoa or En.Digital can help you better understand the concepts ...

Vulnerability can help you gain ground for the future, so keep a clear mind before making any decision at this time. Don't hesitate to consult with whoever you need to and always keep in mind the mood of your audience before launching content.

The problem of misinformation.
Misinformation doesn't ...

It refers to the information architecture in organizing and structuring the content in a simple way so that the user can easily locate it when interacting with our newsletter. It prioritizes and classifies the information according to its importance.

The title should be the largest text in the ...

Courses and tools to improve processes between marketing and sales

Courses are learning and teaching methods that allow you, through theory and practice, to obtain the necessary knowledge on a specific topic or area. On this occasion, we will talk about sales and marketing courses and automation ...

So how do we achieve optimised communication between these teams? There is a process called a “service level agreement” (SLA) which is nothing more than a commitment between marketing and sales to achieve the company’s objectives.

According to HubSpot, companies with an SLA are 34% more likely to ...

As you can see, any well-planned and executed marketing action will directly or indirectly affect sales. And that is how it should be. Remember that the sales and marketing departments must work together to boost the development of the company.

At the same time, any strategy or measure that we ...

Tech Industry: 8 Inbound Marketing Tactics You Should Start Applying


Inbound Marketing is a methodology that has gained popularity in businesses due to its effectiveness in digital marketing strategies and that adapts very well to achieve marketing and sales results in the technology industry.

It ...

Digital Trade Marketing: A Win/Win Way to Transform Your Business During and Post Pandemic Times



Transforming your business in times of pandemic
It is nothing new to say that business and the way of doing business has migrated to non-face-to-face channels as a result of Covid-19.

It is clear ...

Large, world-renowned companies have created or acquired their own technologies, which are the most common today.

These are the following:

Fairplay: Blockchain encryption, only option for Safari and only used by Apple devices.
Widevine : Developed by Widevine Technologies, purchased by Google ...

Digital transformation is the use of digital technology to improve the organization of a company, resulting in the optimization of operations in a more efficient manner.

Companies like Airbnb , Amazon and Uber, which were born in the digital age, have had impressive success in a very short time ...