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Previously, creating an e-commerce portal was seen as a titanic task. Today, it is as simple as paying a small monthly fee to Shopify and creating a very professional-looking online store without even knowing how to program. That is a good option to start with. But even when stores have to scale to ...

HubSpot's Inbound Marketing process is a strategy where companies' efforts generate constant and exponential results.

HubSpot Sales and HubSpot Marketing help reduce customer acquisition costs and increase customer lifetime value.

That is, to grow constantly, it is necessary to apply constant ...

If you are looking to diversify your external communication channels and you don't know which of the 2 versions of WhatsApp is best for you, we have some useful information for you.

The first thing worth asking is,

Why WhatsApp?

This is the most widely used instant messaging service in the world ...

This is the time to strengthen ties with existing customers and seek to maintain their loyalty in the long term .

After you have attracted, converted and closed the sale, it is crucial to continue nurturing and caring for your customers to turn them into promoters of your brand and generate ...

How to leverage Business Intelligence in digital marketing?
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Business Intelligence (BI) is an essential tool for making decisions in the business environment.

But do you know how to really take advantage of BI within a ...

HubSpot's Tasks menu is a useful tool that allows you to organize and prioritize daily tasks in the system. Some of the cool features, if you want to boost your productivity, are:

Creating and assigning tasks to yourself or other team members.
Prioritize tasks based on their importance so you can ...

In this strategy, the customer is offered a product or service of greater value or with additional features than the one they were initially interested in purchasing.

This strategy is characterized by:

Analyze customer needs and look for opportunities where a higher value product or service ...