Korea Data

Google Analytics has a standard attribution tool that is accessible to all users, as well as a standalone attribution tracking tool called Google Attribution 360 for paid accounts.

The difference between Facebook attribution and Google Analytics
The biggest difference between Facebook Attribution ...

Reasons for its importance
Demand generation has grown in popularity among businesses and has become of utmost importance to achieve success, but there are a few reasons why:

Create lasting relationships with leads
It is also important because it seeks to provide value to customers through the ...

Now, when targeting a specific account, your ABM efforts will take into account its attributes, the segments of this account, and its preferred channels. The segments chosen for your ABM campaigns are the ones that will add value to your company.

The combination of tactics depends on each type of ...

The Importance of Telecommunications in Digital Marketing


The telecommunications sector seems to be the great forgotten one after the integration of digital platforms that constitute almost parallel substitutes for the fastest and closest means of communication, the telephone.

However, new ...

It requires active listening, observation and recognition of details for it to be a successful walk, as well as validating comments with which you may not agree.

[Tweet “Management By Walking Around must consider that managers must identify what the purpose of each walk will be”]



The truth is ...

Create a Publication Calendar
Just like the tools described in the previous section, planning the dates and the way of managing digital content that will be addressed in each of the publications that will be made on social networks, rather than being an ace up the sleeve, can be extremely beneficial ...

Customers are the main protagonists of business development. They are the ones who provide us with income, sales and brand recognition. Investing in strategies and actions that help us to boost their satisfaction is vital, as it will yield results at various levels of the company.



What cannot be ...

The main advantage of building a community is that you will have a group of loyal customers. They will prefer you over other brands just because of the feeling of permanence and identification they have with you. But be careful, these relationships can be fragile, so you have to take good care of ...

If you don't know how to carry out these actions, here we explain them step by step.

Define your buyer persona
The buyer persona is the prospect of your ideal buyer, that perfect customer you want to reach. You must know everything from where they are geographically located, to what their tastes ...

With lead nurturing, you can define which leads are ready to be passed on to the sales team, guide prospects towards the purchasing path, and even recover those who have stalled at some stage of the buyer's journey .

Using this technique, you can have personalized contact, since you have a database ...