Korea Data

Unlike mainstream markets that have large audiences and various personas to target, niche B2B industries require tailored approaches to digital marketing, content strategy, and social proof integration to effectively reach a smaller, more specific audience. In such a focused market, there are ...

In today’s hyper-connected, socially aware world, the option to address sensitive topics in marketing is hard to ignore. The stakes have never been higher. Get it right, and you position your brand as authentic and empathetic. Get it wrong, and you risk alienating your audience or, worse, you go ...

B2B purchases are typically lengthier and more complex than the more immediate and frequent B2C purchases. After a purchase is made, it may be years before that B2B customer is ready for a similar purchase or upgrade, especially if it involves larger financial expenditures, like heavy machinery or ...

The truth is that consumers are NO LONGER taking the advice of big influencers seriously. As influencer marketing has exploded, authenticity and credibility have been lost. In addition, influencers are seen as distant personalities whose collaborations with brands are very obvious. That's why more ...

Here are our numbers! Influencer marketing has seen tremendous growth, with 93% claiming to use it. Over the past 5 years, this technique has gone from obscurity to popularity. This industry is expected to reach $15 billion and there are no signs of slowing down. With the growth in popularity ...

Within educational marketing, one of the strategies that you should not ignore is automation, which you can achieve through a CRM for schools and other elements. And it is not just a strategy, but a trend.

The people currently answering your school's phone are probably at home and are more ...

This article is for you, who are an Entrepreneur or Marketing Director and are considering cutting the services of your Digital Marketing Agency due to the contingency. Let me tell you that by doing this you would effectively be saving the monthly fee; however, think about the digital marketing ...

It is a fact that the current situation has negatively motivated companies to start making cuts. It is not something new that almost always one of the most affected areas is marketing . Usually the first thought that comes to mind of people in charge of making financial decisions in companies is ...

Many marketers believe that we all use either content marketing or Google Ads to grow a business, but they believe that using both is something that happens only occasionally. Some of them just choose one approach and defend it in many ways.

For example, someone might tell you, “content marketing ...

It is a fact that Covid-19 has come to drastically modify all sectors in the world. Companies that make use of their services have found it necessary for most of their employees to work from home, in addition to other changes in the way of working. Only basic services and essential products are ...