Korea Data

Because backlinks are still so important, the question arises as to how to create suitable and high-quality links.

There are many options here, most of which are in line with Google's webmaster guidelines . Techniques such as buying links are expressly excluded.

Building quality content: The best ...

Facebook offers a convenient remarketing option with Dynamic Ads. This type of ad ensures that certain products are suggested to people who have previously been in contact with the advertiser's website or app. Facebook's Dynamic Ads appear in the user's news feed, among other places.

To run dynamic ...

There are many reasons for using SEO . The main argument for using SEO as a marketing channel is the high return on investment (ROI) , which is a decisive factor in times when more and more CEOs expect figures on profitability from marketing. But sustainability and the positive effect on the ...

In the first part of our series on the transition to a world without cookies , we look at the potential impact on advertising formats in online marketing. What will the technical changes look like, and which forms of advertising will disappear or have difficulties?

You can read more about the ...

Server side tracking is a good option if tracking is to take place without the use of third party cookies. In contrast to client side tracking, there is no direct contact between the website and thus the user's computer with a third party provider such as Google Analytics . Instead, all requests are ...

It is no longer possible, as it used to be, to trick Google with simple tricks and certain keywords in order to get your own website into the top positions. Instead, Google is able to "think" much more like a human. This comes with quality requirements. These are described by Google in the Quality ...

The new data protection law provides for an expanded obligation to provide information and disclosure. In addition, there is also an obligation to document consent to the tracking technologies and data processing used precisely. Without a consent management tool, this is hardly feasible in practice ...

Many companies have not yet set up the new Google Analytics 4 in a way that makes sense and are still working with the old version. This is despite the fact that the current Google Analytics will be shut down in a few weeks and will no longer collect data from July 1st. Google Analytics helps ...

In performance marketing, it has been common practice for over 20 years to continuously improve performance through continuous monitoring and analysis of the response to advertisements. HR departments can also further refine their approach to job advertisements in order to maximize the ...

Thought leadership is particularly well suited to a number of strategic purposes and objectives within companies and organizations. Some of the main applications and objectives are:

Branding and industry authority positioning : Thought leadership allows a company or individual to position ...