Korea Data

Worried about high unsubscribe rates? Here's what you can do to dramatically reduce them
Is the unsubscribe rate on your email marketing campaigns increasing?

Are you ready to throw in the towel and give up?
It's time to take a deep breath and read this article carefully, it's not the end: we have ...

Meme? You probably already know what memes “are,” but little is known about their effective application for social media marketing.


In the strict sense of the word, the “ meme ” is -in theories of cultural diffusion-, a theoretical unit of information transmissible from one individual to another ...

Some people make the mistake of believing that a sale ends as soon as the product is delivered or the service is provided. However, if you arrived here with this mindset, you may be missing out on many opportunities that the after-sales process offers.

It is in the after-sales service that the ...

So, it's clear: if you don't use WhatsApp automation in your digital marketing strategy, you're most likely leaving money on the table .

Because as a good “Zap” lover that you must be, I’m sure you already know its power, right?!

Dad meme with WhatsApp on cell phone

Just to reinforce, WhatsApp is ...

The cost of standing out in the digital environment, amidst so much competition, is increasing and may become unfeasible for small and medium-sized e-commerces . So, how is it possible to generate profits in a scenario like this? One way is to transform a one-time buyer into a recurring customer ...

We are sure that, on more than one occasion, you have heard about the well-known A/B tests; tests that are based on creating hypotheses about our subscribers, and carrying out exercises to validate these assumptions . The mechanics of their use consist of sending several email messages to different ...

It is true that, in this blog, we always talk about how powerful the Email Marketing technique is as a promotional communication channel for companies . And, without a doubt, we are not lying: an economical, efficient tool with a high return rate that is also useful for attracting potential clients ...

The answer to this question is, without a doubt, yes. A resounding yes. And… why? Well, it’s easy: because Email Marketing is, for all sectors, in all fields, and for all companies, a powerful mechanism to communicate with potential clients and generate sales , and, best of all? With reduced ...

We all know very well what Email Marketing is and what it consists of. Indeed, and as you are thinking, the Email Marketing tool is a commercial technique of direct contact with the users of a brand that, in addition to being one of the most economical today, is also the one that generates the ...

What is the ROI of Email Marketing? Calculation and metrics used
ROI , or return on investment , is the relationship between the money invested and the result achieved . And this is one of the most characteristic cases in marketing, because the return is 38 euros for each one invested . It is not ...