Korea Data

This talk also covered the benefits of AI support for creating better texts, or rather, the perfect SEO text. I was really excited to learn about the tools and resources that could be useful for my daily SEO work. Johanna Hartung first talked about the requirements a good text must meet, then went ...

In an effective marketing process, your customers go through several stages, ranging from initial awareness to long-term loyalty.

The phases of the customer journey can vary depending on the model used and the specific perspectives.

What also varies greatly are the channels you need to use to ...

In an effective marketing process, your customers go through several stages, ranging from initial awareness to long-term loyalty.

The phases of the customer journey can vary depending on the model used and the specific perspectives.

What also varies greatly are the channels you need to use to ...

Content optimization is an ongoing process that goes far beyond simply writing copy. Through a targeted analysis of potential, you can identify weaknesses and build on strengths. We'll now show you which best practices can help you make your content even more effective and engaging:

Set clear and ...

A briefing is an essential step in the preparation of any marketing project. Imagine you want to build a house. Before a single stone is laid, you need a plan – and it's no different in marketing. A briefing serves to provide everyone involved with clear guidance and objectives . It contains all the ...

Search engine optimization primarily refers to four core areas: strategy, technology, content, and off-page (Fig. 1). It's important to understand that all of these core areas are interrelated: If SEO doesn't work in one area, it will also lead to problems in the others.


Figure 1: The four core ...

On-page optimization is not only about avoiding duplicate content, but also about identifying and fixing it as quickly as possible when it occurs. SEO tools like Google Search Console, Screaming Frog, SEMrush, Sistrix, or Seobility offer features for checking duplicate content and help identify ...

Cell phones, news, algorithms, advertising – every day we navigate a sea of ​​data, and the omnipresent flood of data often leaves us rocking. Data is much more than the gold or oil of the digital era; it has become almost essential, like water. Even and especially in the digital PR sector, data is ...

Baidu is not only THE search engine in China, but is also active in other areas.

For example, Baidu AI-powered taxis, or self-driving taxis from Baidu, are already cruising the streets in selected test areas in China. There are now even vehicles without human safety drivers who could intervene in ...

Cell phones, news, algorithms, advertising – every day we navigate a sea of ​​data, and the omnipresent flood of data often leaves us rocking. Data is much more than the gold or oil of the digital era; it has become almost essential, like water. Even and especially in the digital PR sector, data is ...